Soho businesses saw a spike in foot traffic over spring break when rapper Kanye West opened a pop-up shop called “The Life of Pablo” at 83 Wooster Street. The temporary store, that opened exclusively for the weekend of March 19-20, had a line around the corner as tourists and fans of the rapper lined the streets of Soho.
The huge crowd of visitors flooded the streets, retail shops, cafes and eateries in the area. The pop up shop was centrally located near condominium developments, apartments and luxury retail. Among businesses in the immediate area near the pop-up shop are Tiffany & Co, Apple, Barney’s New York and Nespresso. West’s pop-up shop is named after his latest album, “The Life of Pablo”. West allegedly made about $1 million from store sales.
Wooster street has become a hotspot for luxury retail and condos in Soho. The areas of the block near West Broadway, Prince and Spring are flooded with retailers who cater to trendy shoppers looking for luxury goods and trendy items.